Floretta
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NYCTrusted by businesses across New York

Elevate Your Business.Beautifully Built.

Floretta helps local businesses, startups, and enterprises grow through web design, digital marketing, and custom-built systems -- beautiful websites, strong brand identity, and reliable technology that drives results.

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Floretta
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Your next website,
beautifully built.
Design · Development · Growth
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E-commerce
Storefronts
Branding
Identity systems
Growth
SEO & analytics
Trusted by the fastest-growing startups
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How We Work

A small studio with
obsessive standards

Floretta is run by a founder who spent years inside IT and web teams watching businesses pay too much for technology that worked against them. We believe a great website shouldn't require an agency-sized invoice -- and reliable technology shouldn't require an in-house IT department.

Meet the Founder
7+
Years
50+
Projects
What We Do

Four ways we help you grow

Web design, digital marketing, and custom-built systems to help your business stand out, grow online, and run smoothly.

Web Design & Digital Services

Websites that look the part and earn their keep -- built to convert visitors into customers.

  • Custom website development
  • E-commerce store setup
  • Brand identity & logo design
  • Online booking systems
  • SEO optimization
01 — DESIGN

Digital Marketing & Growth

Strategy, content, and campaigns that put your business in front of the right people.

  • Content marketing strategy
  • Social media management
  • Email campaigns
  • PPC advertising
  • Analytics & tracking
02 — GROWTH

Custom Systems & Software

Software shaped around how your team actually works -- not a generic template.

  • Custom website development
  • Business management systems
  • Inventory & scheduling tools
  • Workflow automation & integrations
  • Internal dashboards & reporting
03 — SYSTEMS
Our Work

Real businesses, real launches

Visit the live sites below -- shipped, indexed, and earning.

Florist Business
Live Site
E-commerce

Florist Business

Elegant e-commerce storefront for a curated floral boutique with best-seller showcases

Barbershop Store
Live Site
E-commerce

Barbershop Store

E-commerce barbershop store integrated with Shopify and Google Analytics for sales and tracking

Kel Trading Academy
Live Site
Online Course

Kel Trading Academy

Course storefront for a self-paced stocks and options library with one-time checkout and instant Notion access

Concepts

Design explorations

Concept work across SaaS, fintech, and landing pages -- click any card to explore the full live landing page we built for it.

Billo — Bill & Contract Tracking
Concept · View live
SaaS Landing

Billo — Bill & Contract Tracking

Dark SaaS landing with a warm signal-glow hero for a bill and contract deadline tracker

Flowly — Workflow Builder
Concept · View live
SaaS Platform

Flowly — Workflow Builder

No-code automation platform with a live workflow diagram woven into the hero

Salesync — CRM Platform
Concept · View live
CRM

Salesync — CRM Platform

Light CRM landing with a radiating customer-network hero and AI feature launch

Mailite — AI Productivity
Concept · View live
Productivity

Mailite — AI Productivity

Clean productivity app landing with an unboxing motif for newly shipped AI features

Hyperloom — Crypto Investing
Concept · View live
Fintech

Hyperloom — Crypto Investing

Dark fintech landing with an orbiting coin constellation for a crypto education platform

Threaadly — Team Conversations
Concept · View live
Collaboration

Threaadly — Team Conversations

Split-screen landing with an isometric 3D hero for a structured team-discussion tool

Spelll — AI Writing Assistant
Concept · View live
AI Tool

Spelll — AI Writing Assistant

Trust-first AI writing tool landing with floating editor cards and an enterprise logo wall

InboxWarden — Email Deliverability
Concept · View live
Landing Page

InboxWarden — Email Deliverability

Pastel gradient landing with converging signal lines for an inbox-warmup service

Discuss Your Project
Design Packages

Simple plans, honest pricing

Choose the package that fits your needs -- from custom one-off projects to ongoing monthly plans.

Website / Branding

Custom Quote

One-off projects tailored to your brand

Design & Development

  • Brand identity design
  • Branding/Website Design
  • Next.JS/Webflow/Framer Dev
  • Custom graphics & animation

Delivery

  • Updates every 24-48hrs
  • Paid in full upfront, you own the result
Book an Intro Call

Essential

$20/month

Same price as AI builders. Built by a human.

  • Custom website built and maintained by me — no AI builder
  • Hosting, SSL, and security patches
  • Uptime and performance monitoring
  • 1 small content update per month (~15 min)
  • Email support (48hr response)
  • Cancel anytime
Subscribe Now
Most Popular

Growth

$50/month

Everything in Essential, plus regular hands-on work:

  • 1 hour of design or dev work per month
  • One-time SEO foundation (titles, meta, sitemap)
  • Google Analytics installed and configured
  • Monthly performance summary
  • Priority email support (24hr response)
  • Cancel anytime
Subscribe Now
Compare All Plans
Our Expertise

Every service, one studio

Transparent ranges for every engagement -- the exact quote depends on scope.

01

Website Development

Custom website development with modern design and optimal performance

$100 - $10,000
1-2 weeks
02

E-commerce & SEO Setup

Full e-commerce platform setup with advanced SEO optimization strategies

$200 - $10,000
3-5 weeks
03

Brand Identity & Logo Design

Custom logos, brand guidelines, and visual identity systems that make your brand unforgettable

$500 - $5,000
1-3 weeks
04

Landing Page & Funnel Design

High-converting landing pages, sales funnels, and A/B tested designs that turn visitors into customers

$500 - $5,000
1-3 weeks
05

Website Maintenance & Support

Ongoing updates, security patches, performance monitoring, and dedicated technical support

$20 - $200/mo
Ongoing
06

Digital Marketing & Growth

Content strategy, social media management, email campaigns, PPC advertising, and analytics to grow your brand

$500 - $5,000/mo
Ongoing
07

Custom Systems & Software

Custom business management systems, inventory and scheduling tools, workflow automation, and internal dashboards

$2,500 - $25,000
4-12 weeks
View All Services
Why Floretta

Built different, on purpose

01

Expertise You Can Trust

7+ years in web design, digital strategy, and marketing with proven results.

02

Custom Solutions

Every service is tailored to meet your specific business needs and requirements.

03

End-to-End Support

From planning to execution, we're with you every step of the way.

New York City

Let's grow your business,
together.

Book a free consultation today. Let's discuss how we can help your business scale and succeed.

Schedule a MeetingClient Service Request
Floretta LogoFloretta

Your trusted partner for web design, digital marketing, and custom-built systems. We help businesses establish a powerful digital presence, grow online, and run smoothly.

Professional services by Floretta. Founded by Kel -- view career background on the About Me page.

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Beautifully built in New York City, NY