Terms of Service

Floretta is a design and development studio operated by Kelwin P. in New York City. This page covers our web design and development work, including:

• Custom website design and development
• E-commerce builds
• Landing pages and funnels
• SEO setup
• Brand identity and logo design
• Website maintenance and support plans

The full list of everything we offer -- including digital marketing, and custom business systems -- lives in our Terms & Conditions.

Monthly plans

Monthly plans are billed as subscriptions through Stripe. You can cancel anytime; cancellation takes effect at the end of the current billing cycle.

Project work

• Projects are custom-quoted, and the full fee is due in advance, before work begins. Your project is scheduled once payment clears.
• We invoice with a Stripe payment link and bank transfer details -- whichever you prefer.
• All project payments are final and non-refundable. You're reserving time and custom work that can't be resold.
• Work outside the agreed scope is quoted as a change order and paid before it begins.
• All payments are in US Dollars.

Every project includes revision rounds so we land on something you're happy with:

• Design projects include 3 rounds of revisions.
• Development projects include 2 rounds of revisions.
• Some plans include more -- the Unlimited Product Design plan, for example, includes unlimited revisions.
• A round is one consolidated list of written feedback.
• Additional rounds are billed at $75/hour and paid before that work begins.

After delivery you have 7 days to flag anything in writing that doesn't match the agreed scope, and we'll correct it at no charge. After that -- or as soon as you publish the work -- the project is accepted and closed.

Once it's closed, the site is yours and you control it: your domain, your hosting, your accounts, your files. We're not monitoring, backing up, or maintaining it, and any further work -- changes, fixes, new pages, or third-party breakage -- is billed at $75/hour or a flat fee quoted in advance.

Once your project is paid in full, you own the final deliverables. A few things stay where they are:

• Floretta retains its methodologies, processes, and general knowledge.
• Third-party licenses -- fonts, stock assets, plugins -- remain with their respective owners, and keeping them current after delivery is your responsibility.
• We may show completed work in our portfolio, with your permission.

Your client information and project details are kept confidential. We don't share your business information with third parties beyond what's needed to deliver the work.

• Non-disclosure agreements are available on request.
• Your data is stored securely and accessed only by the business owner.

We stand behind our work, but our liability has limits:

• Our total liability is capped at the amount you paid for services.
• We are not liable for indirect, consequential, or punitive damages.
• We don't guarantee specific business results or performance metrics.
• Unless you're on a maintenance plan, you are responsible for backing up your own data.

• Subscriptions can be cancelled anytime; cancellation takes effect at the end of the current billing cycle.
• Either party may terminate immediately for breach of these terms.
• Project work can be ended in writing by either side. We hand over what's complete as-is, and the project fee stays non-refundable.
• Any outstanding invoices for additional work remain due upon termination.

These terms are governed by the laws of the State of New York, United States. Any disputes will be resolved in New York, NY.

If any provision is found unenforceable, the rest of these terms remain in full effect. These terms, together with our Terms & Conditions, Refund Policy, and Privacy Policy, are the entire agreement between us and replace any prior agreements.

Questions about these terms? Reach us through floretta.studio -- book a free consultation or start with the FAQ. We respond to all inquiries within 2 business days.